Hondo Green developed a tool for monitoring and reducing the environmental impact of everyday business activities. To pilot the software, the company decided to reach out to Austin’s creative community through a famous-yet-enigmatic spokes-creature.
Imagine sitting in your office and hearing, “Someone is here to see you.”
“Who?” you rightfully ask.
“Bigfoot.” is the answer.
What do you do? You take the meeting…
Promo Video and Photos from Delivery Day
The creature was spotted all over Austin, TX and created a lot of buzz, with some agencies anticipating his arrival. Below, Bigfoot is seen holding the plaster Big Footprint he delivered to Austin’s creative community along with an invitation to join the challenge. Also shown is a visit to the Whole Foods Flagship Store, a photo opp with a very tall Mike Kolar of Kolar Advertising, and a rare peek behind the mask at the copywriter behind the concept.
MATT JONES 