Materials to support the development and launch of a new brand in Medicare Advantage plans from one of Houston’s oldest and most trusted medical providers—Memorial Hermann. The project included all communications, from the top of the sales funnel to the bottom, including ongoing member communications and newsletters. The tagline “Your Advantage Is Here” was created to reinforce that these plans are “now available” and that they are hyper local to the Houston market, a distinct advantage in every sense of the word for seniors looking for a reliable healthcare partner.
MATT JONES 