Technology resellers are used to seeing campaigns, promos, and incentives. They are under a constant barrage of flyers, datasheets, and SPIF offers. All bland, all boring. Recognizing this, Kensington wanted to stand out in a very crowded space by creating a campaign unlike any other.
Enter Flip Gibson, The Motivationator™: an over-the-top motivational guru with enough personality and product knowledge to spare. He may be odd. He may be cheesy. But he stands out and gets the job done. Campaign deliverables included multiple waves of emails, web banners, microsite content, hilarious promo videos, and supporting print collateral.
Meet Flip Gibson: The Motivationator™
As Flip would say, “A picture is worth a thousand words. And this video has lots of them. You’ll see.”
Campaign Landing Page
Product Landing Page: PC Docking Solutions
Print and Email Flyers
MATT JONES 