This campaign leveraged Cognizant’s relationship with the Aston Martin Formula One Team as a tool to engage and recruit fresh talent with an exciting video, F1 themed social ads, and supporting copy on LinkedIn.
Formula One Recruitment Video
Social Media Support
LinkedIn post copy: “We’re using our technology and engineering expertise to help push Formula One performance to the limits. And we can do the same for your career. Find your opportunity now.”
LinkedIn post copy: “Speed. Agility. Innovation. All qualities that define success in Formula One—and at Cognizant. Explore opportunities to accelerate your career.”
LinkedIn post copy: “Our leading-edge technology and expertise are transforming Formula One to be cleaner and faster than ever before. Maximize your potential and help us change the world. Find your opportunity now.”
LinkedIn post copy: “Formula One is the perfect partnership for us—it’s technology focused, innovation forward and driven by engineering excellence. Just like a career at Cognizant. Explore opportunities now.”
MATT JONES 