Topics include Pride, International Women’s Day, International People with Disabilities Day, and Anti-Asian Hate. Each video was accompanied by a suite of supporting materials, from email headers and web banners to print advertising and social media content.
Individually and as a campaign, this body of work has won more awards than any creative campaign ever produced for (or by) Cognizant, with multiple gold and platinum Marcom, Hermes, and Telly Awards.
International People with Disabilities Day
Highlighting the often-overlooked abilities within every disability.
International Women’s Day
Regardless of the adversity they face, women continue to drive breakthroughs.
Standing Against Asian Hate – AAPI Month
Supporting Asian communities during an unprecedented rise in hateful rhetoric.
International Pride Month
Acknowledging that being one’s true self in not always easy. Not for everyone. Not everywhere.
Supporting Materials – Pride
All videos featured above were supported by a suite of materials to create a compelling through-line across all touchpoints – email headers, web banners , print advertising, social media content, and more. Examples from Pride are shown here.
MATT JONES 